NEWS PROVIDED BY Choice Hotels International, Inc. 04 Mar, 2024
500 Choice technologists gather for trainings and workshops and to compete in a 48-hour make-a-thon to develop next-generation hospitality solutions
NORTH BETHESDA, Md., March 4, 2024 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading lodging franchisors, kicks off “Mastery 2024” today, an annual week-long tech innovation summit where more than 500 company technologists come together at Choice’s Scottsdale, Arizona offices to learn and drive innovation through a series of gamified trainings and workshops that culminate in a 48-hour make-a-thon. In the make-a-thon, Choice associates ideate and build new software products leveraging advanced technology to drive profitability and value for the company and Choice hotel owners. During Mastery 2024, tech teams will develop solutions to speed up and improve the hotel onboarding process, measure and visualize a property’s environmental footprint, improve the customer service experience, and more. At the end of each make-a-thon, teams will present their new products to a committee of Choice executives, with winners receiving cash prizes and the chance to have their ideas continue to be refined and deployed across the organization.
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“Mastery keeps us current on cutting-edge technologies like AI and helps spark creativity, innovation, and team building,” said Brian Kirkland, chief information officer, Choice Hotels International. “We want to make sure we are constantly innovating and trying new things so that we can continue to deliver value-driving technology for Choice, our franchisees, and our guests.”
