NEWS PROVIDED BY Choice Hotels International, Inc. 30 Oct, 2023, 09:05 ET
Choice Hotels International’s flagship brand embraces the future and honors the past with new prototype, setting the stage for multigenerational travelers.
ROCKVILLE, Md., Oct. 30, 2023 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH) unveiled a new Comfort hotels look and feel with the opening of the first, new construction Rise & Shine™ prototype in Mountain Grove, Missouri.
Designed to meet the evolving needs of modern travelers, Comfort hotels’ new Rise & Shine prototype offers a fresh and contemporary design that resonates with guests of all ages. Many of our guests recall staying at a Comfort hotel as a child, and are excited about creating new memories with their own children in our bright and spacious properties. In fact, in a Choice Privileges member survey, over 90 percent of parents have not only stayed at a Comfort hotel for family vacations and road-tripping with their children in the past, but are also likely to stay at a Comfort in the future with their kids.